As a business owner, you know how important it is to provide a positive experience for your website visitors. With competitive eCommerce websites that offer similar products, how can you ensure that your visitors can quickly and easily find what they need? One of the greatest advantages you can have is a well-designed and user-friendly site navigation. Enhancing your website navigation can improve the user’s overall experience, improving customer satisfaction and driving more sales.
Before beginning to enhance your site navigation, it’s helpful to understand the basics of web page navigation. Navigation in simple terms, is the structure of a website which allows viewers to move from one page to another. It also assists users in finding their desired pages in order to access the content on the website.
The main goals of site navigation are to make the process simpler for visitors, to eliminate the need of looking for information, to make the website look organized, and to help users find the required information quickly.
When creating or enhancing your site’s navigation, it's important to provide a logical and intuitive structure that can be easily understood. Make sure to plan ahead before starting to create a structure for the navigation so that it is organized. This includes thinking of categories and types of pages that will form the structure.
The navigation should be easy to spot on the website so that visitors can find it, as well as clearly labeled. Categorize pages so that visitors can quickly find what they’re looking for, as well as giving them options to browse through different categories. Breadcrumbs are also helpful, as they can provide visitors with visibility and context of where they are and how they got there.
You can also provide visitors with search functionality on the website which allows them to type in the keywords related to what they need and narrow down their search results. Keep in mind that search results should be relevant and helpful.
Finally, it’s important to test and evaluate your site navigation. Test each page to ensure that the pages load quickly and that the links are working correctly. Additionally, ask your visitors for feedback in order to determine how useful and easy to use your site navigation is for them.
Successful eCommerce websites are built around a well-designed and user-friendly site navigation structure. Utilizing various techniques such as categorizing pages, providing search functionality, and incorporating breadcrumbs can help improve user’s overall experience on the website. Enhancing your site navigation will ensure that consumers can easily find what they need. Ultimately, a well-designed site navigation structure will keep your visitors happy, resulting in an increased number of sales.
