As ecommerce continues to reshape the global marketplace, a common question has been raised: Can ecommerce be a force for good and contribute to sustainable practices? By its very nature, ecommerce cuts out the need for many physical delivery and storage processes, which can have considerable environmental impacts. Furthermore, the rise of ecommerce has created new ways for companies to interact with customers, allowing them to go green without sacrificing convenience, cost, or quality.
One way that ecommerce has been used to support sustainability is through a more streamlined delivery process. By offering efficient shipping networks, like same-day or next-day delivery, ecommerce platforms such as Amazon, Walmart, and Apple have been able to dramatically reduce their carbon footprint. Other platforms, such as IKEA and Wayfair have even gone so far as to introduce carbon-neutral delivery options. Furthermore, some platforms, such as Thrive Market and Jet.com, are striving to offer only eco-friendly delivery by partnering with DHL, a carbon-neutral delivery service.
In addition to saving on carbon emissions, ecommerce can also be used to reduce the use of non-renewable resources. By empowering customers to make smarter purchasing decisions, companies have been able to introduce more sustainable product lines. A good example of this is Amazon’s commitment to eliminate the use of single-use plastic packaging materials, which is expected to save an estimated 55 million pounds of plastic waste over the next 5 years.
Finally, ecommerce has enabled many businesses to go beyond reducing their environmental impact and to actually have a positive influence on the environment. Through the use of smarter technologies and data-driven insights, ecommerce has enabled companies to invest in sustainable practices such as restoring ecosystems, planting trees, and improving water access. Similarly, businesses have been able to financially support environmental non-profits through initiatives such as Amazon Smile, which allows customers to support their preferred charity with a small portion of their purchase.
It’s clear that ecommerce is playing an increasingly important role in supporting sustainable practices. With the right technology and a commitment to go green, companies can continue to utilize ecommerce in a responsible way that will benefit both consumers and the environment for years to come.
