As website designs evolve due to user feedback, the design of landing pages also follow suit. In 2020, modern web design trends are focusing on improved user experience as well as aesthetics. Here are some of the latest web design trends for landing pages, as well as how they could give your site a much-needed boost.
First, landing pages should be designed with mobile users in mind. As more people turn to their smartphones for web browsing, the layout and design of a landing page should accommodate users on mobile platforms. This means opting for simple, concise, yet visually appealing designs that will work on a variety of screen sizes. Additionally, the page should load quickly and be optimized for navigation on mobile devices.
Another trend to consider is using larger fonts, colors, and images. These features help to draw your visitor’s eye while still maintaining a professional look. Bold colors, a variety of fonts, and visuals that are relevant to the page are all good options to create a more attractive overall look for your landing page.
Finally, clear and concise copy is a must-have for any landing page. While it should be interesting and engaging, it should also be short and direct. Bulleted lists can be a great way to make long sections of copy easier to read.
Overall, when it comes to creating the best landing page possible, remember the above trends. By focusing on a clear layout, concise copy, bold colors and visuals, and optimizing for mobile devices, you’ll be sure to create a page that visitors can’t help but click on.
