Are you looking to achieve eCommerce web design conversions? If so, improving your website’s navigation is an important step. Site navigation is an essential part of customer experience, and when it’s not optimized, customers are likely to leave your site either in search of an easier user experience or because they couldn’t find what they were looking for. To make sure your customers are engaged with your website and reach the product they are after, here are some tips on how to improve site navigation for e-commerce conversions.
-
Focus on Clarity: The key to great website navigation is clarity. Make sure your menus and sub-menus are well labeled, easy to understand and straightforward. Ensure that each menu and sub-menu only contain related topics and functions. A customer should understand the purpose and content of each page with a simple glance.
-
Use Breadcrumbs: Breadcrumbs provide invaluable guidance for customers, so make sure you’re using them. Breadcrumbs allow customers to trace their current path, so they can easily return to where they were, or change the direction of their route.
-
Break Down Large Menus: If you have a large menu of categories that simply won’t fit into a single menu or sub-menu, then the best choice is to break it down into smaller categories. This way, customers can access them quickly and easily, without having to scroll through a sea of options.
-
Make Use of Drop-Down Menus: Drop-down menus are perfect for displaying several options within a single section. They are easy to implement, provide great navigation and take up minimal space. Make sure that when you provide drop-down options, they provide customers enough information, so they don’t have to click through a million pages in order to find what they’re looking for.
-
Provide Search Functionality: Customers should never have to guess where to look for their desired items. With an effective search bar, customers can quickly type in what they’re looking for and be led to the right product page.
-
Design with Mobile in Mind: Considering that most customers now shop from mobile devices, you need to make sure that your site navigation is designed to be compatible with mobile devices. A simple design, easy controls and a fast-loading site will guarantee a superior mobile experience for customers, leading to more conversions.
By following these simple tips, you can guarantee customers an intuitive navigation and increase your e-commerce conversions. Remember, the goal is to make the customer’s journey a smooth one without the hassle of trying to figure out the navigation or struggling to find what they’re looking for. Take the time to design an optimal experience that is beneficial to both your customers and your bottom line.
