Voice search has been a rapidly growing trend in the online world for quite some time now, and for good reason. The convenience offered by an audio search bar allows customers to search for products, services and more without having to use a keyboard. This can lead to more visitors to your ecommerce website, increased customer engagement and more conversions. To take full advantage of this technology and ensure your website is optimised for voice search, here are some tips you should keep in mind.
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Reduce Load Time: Make sure you have a fast loading website. Voice searches tend to have shorter attention spans and if your page takes too long to load, a customer would very likely switch to another website. Improving your website’s loading time can go a long way in optimizing it for voice searches.
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Optimize Page Titles: When setting titles for the pages of your website, keep it concise and relevant to what the voice searcher may be asking. Make sure to include keywords that accurately describe the contents of that page, as well as focus on the target buyer.
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Leverage Long-Tail Keywords: Long-tail keywords are a great way to improve the visibility of your website for voice searches. They tend to be more conversational with more natural language, making them more compatible with voice searches.
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Improve Natural Language Processing: Natural language processing (NLP) is used to understand the user’s search query and match it to the most relevant result. Improve it by incorporating synonyms, related words and more into your website’s content.
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Include Structured Data: Structured data like schema can help search engines better understand what your page is about and provide more relevant information back to the customer. This can improve the chances of your pages showing up in voice search results.
These are just some of the tips you should keep in mind while optimizing your ecommerce website for voice search. With these strategies in place, you should be well on your way to taking full advantage of this growing technology.
