As an ecommerce business, one of the best ways to increase sales is to use Instagram Shopping. This feature allows you to create a more visual and interactive shopping experience that allows potential customers to shop from your website without ever leaving Instagram. Here’s how to get started using Instagram Shopping to boost sales on your ecommerce website.
- Get Started with a Facebook Shop.
The first step to using Instagram Shopping for your ecommerce website is by setting up a Facebook Shop. This will act as your homestead within the Facebook business platform, which includes the ability to link products to your content.
- Create a Business Account.
If you already have a personal account on Instagram, you’ll need to make sure you switch to a business profile in order to access the Shopping feature. You can do this by going to your profile settings and selecting the “Switch to Business Profile” option.
- Link Your Products.
Once you have your shop set-up and your business profile created, you can start connecting your products to your posts, stories, videos, and other content. To do this, all you have to do is tap the shopping bag icon when creating a piece of content. Then you can choose the products you’d like to tag to the post.
- Monitor your Analytics.
In order to maximize the success of your Instagram Shopping efforts, it’s important that you monitor the analytics of your posts and campaigns. This will give you an opportunity to learn about your customer’s behavior and preferences so that you can improve your tactics accordingly.
Using Instagram Shopping for your ecommerce business can be an effective way to increase sales and reach a broader audience. By following the steps outlined here, you can properly set-up and use the feature to maximize its success. Good luck!
