Search engine optimization (SEO) is an important element of any ecommerce website’s success, and measuring the performance of your ecommerce site’s SEO efforts is essential. Knowing which metrics to measure and understanding their significance will help you track your SEO success and help you know when and where you need to pivot your approach. Here are eight key metrics to measure to measure your ecommerce website’s SEO success.
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Organic Traffic: This is one of the most important metrics to measure because it quantifies the number of visitors coming to your website as a result of SEO efforts such as on-page optimization, keyword research, and link building. Use web analytics services such as Google Analytics or Adobe Analytics to track organic traffic.
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Click-through Rate (CTR): This metric measures the percentage of users who click on a link from a search engine results page (SERP). It’s an important metric to measure because it will tell you how visible your site is in the SERPs and whether users are interested in the content you’re offering.
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Number of Ranking Keywords: In order to get organic traffic from a search engine you need to optimize your site for relevant keywords. This metric measures the number of keywords you’re currently ranking for and helps you understand your visibility in SERPs.
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Page Load Speed: SEO algorithms favor sites with faster page load speeds. Use tools such as Google’s PageSpeed Insights to measure the speed of your site and make improvements where needed.
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Bounce Rate: This metric measures how quickly users step away from your website after arriving at the landing page. Low bounce rates usually indicate that users are engaged with your content and are likely to convert.
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Average Time on Site: This metric tells you how much time users spend on your website. Longer times indicate users are engaging with the content and increases the chances of conversions. If you notice users aren’t staying on your site for very long, you may want to consider improving your content.
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Total Backlinks: This metric looks at the number of external sites linking back to yours. You may want to use tools such as Moz or Ahrefs to find where your backlinks are coming from and review them for quality.
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Quality of Traffic: This metric measures the quality of the visits to your website. You can evaluate this metric by looking at the number of repeat visitors, the number of goal completions, and the value of completed transactions.
By understanding and measuring these key metrics, you can track the success of your ecommerce website's SEO efforts and make informed decisions about where to invest your resources for maximum efficiency. Doing so can help you gain an edge on the competition and maximize the success of your ecommerce website.
