As more and more people turn to the internet to do their shopping, businesses are increasingly turning to eCommerce to reach their customers. However, designing an effective eCommerce website isn’t as straightforward as simply setting up an online shop. It takes careful consideration and strategy to create a successful eCommerce presence. Here are some key principles of eCommerce design to help you build a website that will deliver the results you’re looking for.
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Develop a Professional Design: Your website should reflect professionalism and order. Make sure that your design is neat and organized; this means keeping your navigation simple and intuitive. Your design must also be adaptive for multiple devices, including desktop, laptop, tablet and mobile devices.
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Enhance Usability and Engagement: Usability is how easy it is for customers to find and use the products and services on your website. Research suggests that shopping experiences should be highly intuitive and engaging in order to maximize customer satisfaction. Make sure that everything on your website is easily discoverable, from product categorization to checkout page instructions.
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Implement Search and Filtering: Using search and filtering options helps customers quickly narrow down search results to find the product or service they are looking for. Make sure that these tools are easy to find and use.
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Include Security Features: Cybersecurity is key for any eCommerce site. Make sure that the checkout process is secure and include SSL encryption to protect customers’ personal information.
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Utilize Social Media: Social media can be a valuable asset for any eCommerce business. Leverage social media platforms to engage with your customers and promote products and sales.
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Include Easy Payment Options: Customers want convenience. Make sure to offer multiple payment options to give customers flexibility. Include popular payment options such as PayPal, Apple Pay, Google Wallet and credit cards.
Ecommerce design can be tricky, but when done right, it can have huge impacts on the success of your business. Following the above principles can help you create an eCommerce website that is easy to use, secure and will keep customers coming back.
