Consumers are more informed than ever when it comes to shopping and want to be sure they are getting the best deal. A product comparison chart is a great way to help customers compare products, by providing an organized and simplified layout that sets out the specifications of each item in a side-by-side format.
Creating an effective product comparison chart for your ecommerce website is key to helping your customers make informed decisions. Here are five tips to help you create effective charts:
-
Include Relevant Information: Make sure the information included in your chart is comprehensive and relevant to the product, such as features, price points, colors, sizes and usage instructions.
-
Choose an Easy to Read Layout: Display the information in a way that is easy to understand and visually appealing. Use colors, icons and other graphics to make the chart stand out and help customers quickly find the information they need.
-
Don't Lose Sight of the Customer: Keep the customer’s needs in mind as you create the comparison chart. Ask yourself what information will be most helpful for making a purchase decision, and add that to the chart.
-
Keep It Up-to-Date: Ensure the comparison chart is accurate and up-to-date - particularly when it comes to pricing. Keep track of price changes on a regular basis and be sure the chart reflects these accurately.
-
Test It Out: Once the chart is created, test it out and make sure it looks how you want it to. Consider having a few people outside of your team test it as well, as they may pick up something missed during development.
Creating a good product comparison chart for your ecommerce website can be a great tool to help customers make informed decisions. Keep these tips in mind to ensure you create a chart that meets customer needs, is accurate and easy to review, and helps them make the best purchasing decision possible.
