Product reviews have long been a key factor of success in the ecommerce space and can play a decisive role in improving conversion rates. As a way to get real customer feedback, product reviews can be used to increase conversions in two ways: by increasing trust and by providing a better understanding of product features.
Trust is a huge factor in ecommerce conversion rates, as customers want to be sure they’re getting the quality they are paying for. Product reviews can help provide that trust in the form of customer feedback encompassing quality, value, usability, and performance. Likewise, product reviews can help show the features offered by a product, as past customers can rate not just the overall quality but also how particular features worked for them.
So how can you leverage product reviews to improve your ecommerce conversion rate? Here are a few tips:
- Include product reviews in webpages
Product reviews should be prominently placed on webpages, since customers can get more in-depth info from reviews than from the sales pitch. Make sure that reviews are easily accessible, allowing customers to quickly glance at the reviews before deciding to purchase.
- Utilize social proof
Using product reviews as a form of social proof is a great way of showing that customers trust your product. Social proof can help new or undecided customers be convinced to go through with a purchase, thus increasing your conversion rate.
- Find ways to solicit reviews
Encouraging customers to leave product reviews is a crucial component of improving conversion rates. You can do this through email campaigns, onsite pop-ups, and also through customer support platforms like LiveChat.
- Leverage positive reviews
Once you have a sufficient number of positive reviews, you can use them to create social media campaigns, develop video marketing pieces, or create banners and ads. Positive reviews should be leveraged through all possible channels to gain the trust of potential customers and attract them to your website.
Product reviews can be a valuable asset in improving ecommerce conversion rate, yet very few companies are taking full advantage of them. By following the tips in this article, you will be able to maximize the potential of product reviews and see an increase in conversions.
