When it comes to making the most of your ecommerce site, voice search SEO is quickly becoming a must-have strategy. With the rise of digital assistants like Alexa, Google Assistant, and Siri, more and more people are using their voices instead of typing in their searches. As a result, it’s critical to create a website that’s optimized for voice search if you want to remain competitive in the ecommerce landscape.
Voice search SEO can be a tricky process, but it doesn’t have to be intimidating. Here are a few steps you can take to make sure your website is optimized for voice search:
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Use long-tail keywords: Long-tail keywords are specific phrases that people are likely to use in a voice search. For example, instead of “where can I buy shoes?” a voice search might be “where can I buy women’s black leather boots?” Using long-tail keywords can help ensure your website appears amongst the top results in a voice search.
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Optimize for featured snippets: Featured snippets are short, concise answers to direct questions that appear at the top of a search results page. For instance, if someone search “what’s the most popular ecommerce platform?”, a featured snippet might show the name of the platform and a short description. To start appearing in featured snippets, make sure that you create content on your website that answers direct questions.
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Create engaging content: Content is one of the most important components of a voice search SEO strategy. Create content that is conversational, comprehensive, and includes natural language. Additionally, when creating content for a voice search, make sure to use headings and sections to make the content easier to digest.
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Connect with digital assistants: Make sure to connect your website with digital assistants such as Alexa, Google Assistant, and Siri. This will help make it easier for people to access your website through a voice search. Additionally, make sure your website is optimized for mobile users since a lot of voice searches occur on mobile devices.
Voice search SEO can seem like an intimidating task, but following these steps can help get you started. Optimizing your ecommerce site for voice search will help ensure that you remain competitive in the ecommerce landscape.
