The modern ecommerce landscape is becoming increasingly competitive as businesses around the world are vying for customers’ attention. In this landscape, creating an effective product video for an ecommerce website has become a must-have technique for digital marketers aiming to reach out to more potential customers.
A product video is an engaging medium used to showcase the features and details of a product in an entertaining, informative way. It can be used as part of a comprehensive digital marketing strategy, as well as to reach out to more potential customers in a variety of situations. That said, here are some of the best practices to remember when creating an effective product video for your ecommerce website:
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Have a Clear Goal in Mind: When crafting your product video, you should always have a clear and concise goal in mind. The video should be tailored so it can effectively convey either the product’s unique features and benefits, or the brand’s story in an effective way.
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Keep It Short and Sweet: When it comes to product videos, shorter is better. Your viewers’ attention spans will diminish quickly, so you should aim to keep it under two minutes.
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Highlight the Benefits: You should try to focus on the benefits to the viewer, instead of explaining how the product works. Show how the product can improve your customers’ lives, and emphasize those features.
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Don’t Forget the Call-to-Action: A product video should always have a call-to-action (CTA) at the end of it. It should inform the viewer what action they can take next, such as signing up for your newsletter, checking out your website, or making a purchase.
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Make It Engaging: Your product video should engage the viewer in some way. Incorporate humor and storytelling elements, use captions and soundtracks to create a more dynamic experience, and create visuals and motion graphics to draw attention.
By following these best practices, you’ll be able to create a product video that’s effective, short, sweet and engaging. Not only will you reach out to more potential customers, but you’ll also make sure that the product video is remembered long after viewers have finished watching.
